Go-to-Market Strategies for B2B Products in 2025
What’s working now in B2B GTM: messaging, channels, and motions that compound.
Read moreJeff Deutsch: Growth Marketing Leader, Venture Partner, and Startup Advisor
With 10+ years in B2B tech, I help companies scale through data-driven strategies, partnerships, and innovative go-to-market plans. Currently driving growth at Superpower in San Francisco.
Jeff Deutsch is a San Francisco-based expert in growth marketing, known for scaling startups from zero to millions in revenue. As a venture partner at Athena VC and advisor at Startmate, he mentors aspiring founders. His viral article 'Confessions of a Google Spammer' has shaped discussions on ethical SEO.
Who is Jeff Deutsch?
Jeff Deutsch is a dynamic growth marketing professional with over a decade of experience in B2B tech products. Based in San Francisco, California, Jeff excels at leveraging data and customer research to craft effective go-to-market strategies that drive adoption, retention, and revenue.
What Jeff Excels At
- Owning strategy, roadmaps, and execution for launching digital products.
- Branding, messaging, positioning, and promotion informed by customer and competitor insights.
- Cross-functional collaboration with product, engineering, and sales teams.
- Growth through partnerships and partner marketing.
- Content strategy and sales enablement.
- Multi-channel digital marketing campaigns.
- Deep technical understanding of digital products (PHP, SQL, HTML, JavaScript, CSS, web development).
Key Achievements
- Scaled ContactOut to 400,000 users and 3.3x revenue growth as VP of Growth & Marketing.
- Increased VIPKID's teacher base from 8,000 to 60,000, managing a $25M budget.
- Bootstrapped Frobark Laboratories to $1M revenue with just three employees.
- Authored viral content like "Confessions of a Google Spammer" (HubSpot) and contributed to Forbes, Search Engine Journal, and The Next Web.
- Recognized as #3 SEO expert to follow on Twitter by Express Writers.
- Summa Cum Laude, Tulane University; Charles E. Dunbar Fellowship for public service.
Personal Interests
- Advising startups (Startmate, UNSW 10x Accelerator, Haymarket HQ).
- Vipassana meditation and Dhamma practice.
- Long-distance running (marathons with Sydney Startup Striders).
- Writing and content creation.
- Music (frontman for the band "Run to the Rescue" on Spotify).
- Personal development (favorite book: "The Courage to be Disliked").
- Dungeons & Dragons (ongoing campaign since 2021).
- Mandarin Chinese speaker with studies in Chinese history.
Professional Experience
Growth Leader, Superpower
July 2025 – Present · San Francisco Bay Area
Driving growth initiatives for this innovative tech company in a hybrid role.
Managing Partner, That's Heaps
March 2022 – Present · Sydney, Australia
Fractional CMO providing growth strategies for scale-ups; helped hundreds of startups scale from first customers to multi-million dollar funnels.
Startup Coach, You Bloody Legend
April 2025 – Present · Sydney, Australia
Coaching founders on sales, digital marketing, and problem-solving to achieve massive scale.
Advisor/Investor, Startmate
September 2020 – Present · Sydney, Australia
Mentoring startups in ANZ's largest accelerator, focusing on product marketing and GTM.
Venture Partner, Athena VC
July 2024 – Present · Sydney, Australia
Sourcing and recruiting talented coder-founders for funding and mentorship.
VP of Growth & Marketing / Head of Growth, ContactOut
September 2020 – July 2025 · Sydney, Australia
Scaled to 400,000 users, 3.3x revenue, and top G2 ratings via launches and partnerships.
Marketing Director, Longtail UX
May 2019 – September 2020 · Sydney, Australia
Boosted inbound leads from 5 to 500/month via research, rebranding, and lead gen tools.
Head of Growth, VIPKID
May 2017 – April 2019
Grew teacher base from 8,000 to 60,000; managed $25M budget; Forbes #1 for remote jobs.
VP of Marketing, PTMIND
January 2015 – June 2017 · Beijing, China
Internationalized Ptengine, scaling implementations from 1,000 to 10,000+ sites via partnerships.
Founder, Frobark Laboratories
January 2010 – January 2015 · Beijing, China
Built and marketed SEO SaaS products, bootstrapping to $1M revenue.
Education
Tulane University – BA Political Science/International Relations (Summa Cum Laude). Thesis: "Chinese Civic Associations and Political Development." HSK Chinese Certification.
Top Skills
- Growth Marketing
- Leadership
- Startup Development
- Revenue & Profit Growth
- Digital Marketing
- Product Marketing
- Partner Marketing
- Coaching
- Recruiting
- Sales Processes
Publications & Honors
- "Confessions of a Google Spammer" (HubSpot)
- "Google is Hogging Half Your Traffic: How to Get it Back" (Search Engine Journal)
- "How to Go Viral (and Not Regret It)" (Growth.org)
- Forbes #1 Remote Jobs Ranking for VIPKID
- #3 SEO Expert on Twitter (Express Writers)
- Summa Cum Laude and Charles E. Dunbar Fellowship (Tulane University)
Latest Insights from Jeff Deutsch
How to Build a Startup Growth Engine on a Shoestring Budget
A step-by-step playbook to reach product–market fit and revenue milestones with limited resources.
Read moreConfessions of a Google Spammer: Ethical SEO Lessons for 2025
From grey-hat to growth leader: practical, ethical SEO strategies that build durable traffic moats and brand trust.
Read moreThe Power of Partnerships: Scaling B2B Tech with Partner Marketing
A practical blueprint for sourcing, closing, and enabling partners that drive pipeline and product adoption.
Read moreGet in Touch with Jeff Deutsch
Whether you're a startup founder seeking advice or interested in partnerships, reach out!